Creator selection
Why fit beats follower count, and the six questions we ask before recommending anyone.
Insights
Notes from inside AI creator GTM
Written pieces are in progress. In the meantime, the thinking gets published first on LinkedIn and X — here are the subjects we keep returning to.
Subjects
Creator pricing
What AI creators actually charge, where brands overpay, and how bundling changes the maths.
Campaign teardowns
Public AI campaigns pulled apart: the angle, the demo, the CTA and what we'd change.
Community distribution
Skool, Discord, Telegram and newsletters — the channels that outperform their audience size.
AI creator landscape
Who is emerging in AI coding, automation and agents, and which audiences are consolidating.
AI GTM
Where creator marketing sits next to paid, community and founder-led growth.